Proraso's traditional shaving cream has been a consistent best-seller in Italy for decades, and its popularity has crossed borders to become a favorite among wet shaving enthusiasts worldwide. At West Coast Shaving, we've proudly stocked Proraso for years, and its continued success speaks to its enduring appeal. While this is the new formulation, it retains the winning combination of coconut oil, eucalyptus, and menthol that has made it so beloved.

Feedback from customers and our own assessment confirm that Proraso has struck gold with this reformulation, addressing any concerns about the slightly medicinal scent of the previous version while retaining the invigorating menthol cooling effect that everyone loves. Moreover, it's now even slicker than before, enhancing the already outstanding performance of this shaving cream. Rather than fearing reformulations, this one deserves to be celebrated for its improvements.

Size: 150ml tube

Aqua (Water/Eau), Stearic Acid, Cocos nucifera (Coconut) Oil, Potassium Hydroxide, Glycerin, Lactic Acid, Sodium Hydroxide, Parfum (Fragrance), Menthol, Camphor, Eucalyptol, Eucalyptus globulus Leaf Oil, Magnesium Aluminum Silicate, Sodium Metasilicate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tetrasodium Glutamate Diacetate, Geraniol.

Made in Italy